First you have to have a great reputation for looking after your employees, suppliers and customers. This can be a delicate balance I know. You can be one sided like let's say Amazon tends to treat their customers as King at the expense of taking advantage of suppliers and employees. Would this be a good practice?
Even if it seems a company looks like they are getting ahead do you think this will be good for a long period of time? I think not, in time competitors will come along and take the good employees and the suppliers away from and company that would practice this kind of business structure. Eventually it will collapse from within. I'm not saying they are doing that but just using them for an example, anyone that did is building their business on quicksand. Back to the question, run your business on referrals, referrals that draws the best employees, referrals that draws the best suppliers, and referrals from happy customers, this is the trend and any software tools that will help you do this buy them, call me.....Ken Queen