Questions

I have a business with the potential to reach a global market and feel that I will need expertise more than investment to take it to the next level. Where ideally do you start initial conversations?

In the age of cloud and digital technology there's hardly any business that isn't global. And, that's something which makes contemporary entrepreneurs much more confident than they ever were in past. Ironically, value hasn't become as flat as the market place. Rather, the availability of information from across the nook and corner of the globe has made customers more aware and demanding. That's where you need to march forward with a bit of caution. Taking one small step at a time could be much helpful than pegging your growth to investment.

I like it when you said you feel that you would need much more than investment to reach the next level. But, what took me by surprise is the question as mentioned in header, wherein you intend to look for investor. Seeking investment should be the last step, only when you've undertaken necessary planning and strategic activities, tried bootstrapping, have lucid vision, and a transparent roadmap to growth. And, these are the areas where one should ideally start.

Put enough energy and brain to make the perceived value of your product/service look much more than cost, position it uniquely to create that pull factor, and then you can put next level of energy to build momentum with investors.

Is there anything specific you're looking at? I am just a clarity away!!


Answered 9 years ago

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