Questions

Some time back I started a blog to show my family overseas a bit about my life in Sydney. It includes snippets of life such as local events and festivals, local wildlife, trips we've made, things that are uniquely Australian. I'd like to develop it and get a bigger readership but have no idea what sort of keywords to use, given how general the posts are. Any ideas?

The audience outside Australia for a blog about life in Sydney will be very small. So if you're looking for a large audience, you might want to blog about something else or else address people in Australia primarily.

For attracting an Australian audience, try this:

Carry pen and paper around with you for a week or two. Every time you see, hear, or remember something distinctively Australian or unique to Australia, jot it down. Even if it's just a turn of phrase, a scrap of local news, or a business establishment, these are elements that you could weave into your blog posts – keywords that might attract passers by who have searched for similar phrases.

For attracting a non-Australian audience, such keywords will be too obscure to magnetize search traffic. You'd have to research what search queries are commonly entered by tourists planning an Australian vacation.

2 very different approaches for 2 utterly unrelated audiences.


Answered 9 years ago

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