I have the developer/design talent available. We already have our first contract and have some leads for the next. We are based in NYC and are slowly putting together a portfolio. How do I land contracts for the next few projects in the meantime. I was thinking of approaching more established shops and offering to take contracts that are marginal to them 15-25k (or more for huge shops - think pivotal labs) while meaningful to us. Is that reasonable and how would you broach that? I don't mind giving a finders fee. Any feedback on my ideas as well as any other strategies are appreciated.
So here are two strategies:
Follow the money
You need to go where the money is spent on developing/design. I would approach startups at WeWork and also get in contact with the MBA programs of the universities in NY. Instead of giving a better price (finders fee) to actual projects build the relationships with those that will start startups. If you build their first project successfully then you would have started a long term relationship with someone that will have many years in front of them needing development work.
I will also approach Angels/VC and let them know you will give a good price to portfolio companies that get referral by them
Follow the volume
Accelerators/Incubators: Go to where the volume is: remember that the conversion rate on leads is small. Focus in the places where many projects will be built and where you can find those guys that don't have the technical skills.
PS: This are not strategies I did but I would if I was in your situation. :)
Answered 9 years ago
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