I'm launching a product on Kickstarter. I have made a list of potential journalists/influencers from relevant sites to be contacted. When should I reach out to these journalists with my press release? Day of launch or well before?
It's all about building a relationship with these journalists and bloggers. You want them in your pocket long term. Ultimately, they are usually interested in the same things as you, which gives you a chance to connect on a deeper level and make an online friend.
If you make a friend, then maybe they can even introduce you to their other journalist friends when the time is right.
Ps: when you finally do send them your stuff, keep it short and make sure your visuals get the point off without them needing to read a description. Visual storytelling is huge. Remember: people don't like to read