Questions

I'm trying to see what would be better to bake-in to my website to create a incentivized viral loop. If I just add a simple "share" feature it makes it easy to just share a message and I would have to give them their incentive for doing this immediately, but then how do I actually verify/control that they are sharing to actual friends or didn't set up a fake social media account to share on...less friction immediate reward. On the other hand, with a "referral" system I have more control over who is actually signing up based on the unique referral ID I provide to my customer and I could give them their incentive after the user signs up. However, I feel less people would be willing to do this because the incentive is not immediate....more friction delayed reward.

Those two things are not mutually exclusive (you can do both). Can you give more information?


Answered 9 years ago

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