Questions

Our agency builds web solutions in the $10K-$25K range and some leads are in the high 5 figures. However, we are distributed, our costs are high while the local stage is flooded with low-quality services. There are no suitable customers here in general due to the limited market and low economical standard. As we are growing, our international customer base is no longer sufficient and we need to find new leads while our costs for high quality, education, licenses and such are still high. How would you approach selling or marketing $10K-$25K development solutions remotely, without any meetings with clients, or going to meetup groups and local events?

I have started multiple companies that began pricing web solutions in the price range you quoted. It's tough and it takes time.

My recommendation is to focus on word of mouth. You already have an existing install base so send them a survey and identify how they found you and why they like you. Armed with this market data, start creating profiles of the type of customer that would buy your services. Track more people who fit that profile--websites they visit, schools they attended, age demographic, type of solution they want built, etcetera.

The fact that you have high costs is a bit of a concern, but without knowing the specifics, I would say that you should aim for a 3-5% cost of sales figure. If you are not investing that much into your sales, you are probably under investing in your sales process. At this price point, volume is your best friend.

There is no short cut to get to your next stage. I have worked past this by asking my existing clients for referrals, really understanding the profile of my customers so that I can find them online, and understanding that its a numbers game--you get more clients when you try more prospects.

Meeting face-to-face is important, but certainly not the only way to do business. You just need to find the right profile customer that will appreciate your service offering and highlight the benefits without getting stuck on your remote location, or high costs.


Answered 9 years ago

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