I already have my business up and running. I am getting a lot of negative response because of the business name "Dude Undies". Now its like starting over from the beginning and I have no clue on another name. Mind you I only have 1 week to either renew the name or pick another business name.
I have found this blog posts very helpful (and Seth Godin is incredibly smarter than me):
Hope this can help you :)