Questions

We've successfully bootstrapped a technology focused subscription / SaaS site to have 10,000+ paying members. We did it without any marketing specialist but not having one obviously hinders our growth potential. We want to hire a full time online marketing lead / expert but have no idea where to start. Are there specialist job boards or better places to look?

First, congratulations on your success!

When I work with clients who are looking to bringing a new team member, we begin with a clear identification of the corporate mission, the position role, and its responsibilities. Only when you have clarified your corporate culture and the role this individual will play in that culture can you find a good fit with both the personality type and the skill set you require. Then you can either reach out to your existing team with the full description - you never know who your team knows - post the position on your web site (and even to your list - you never know who your clients know), or bring in a retained search firm to find exactly the right fit for you and your company.

On the other hand, are you sure you need a full time employee? Often an outsourced marketing company or agency can bring far broader and deeper expertise to the table than a single employee, at the same or lower cost to you. Just a thought.

If you'd like help in clarifying your description or have any follow-up questions, I'm happy to help.


Answered 9 years ago

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