Questions

I have a product, some expert teachers and a few hundred paying customers. I'm starting to do this fulltime and need to build a team. I'm looking for marketing co-founder who is passionate about this industry. How/Where do I find folks like this in the Bay Area?

I'd start by emailing your customer list, and asking them if they can make any recommendations. Who else have they bought products from? What other experts do they really admire and trust? Can they help you find a kindred spirit who you don't yet know? Then, I'd think of a book, author, or thought leader whom you admire. Go to Facebook and search for other people who have liked that book or author. Then see if you can further refine that list to find people in your area. Next, try to find some people on Youtube who are making videos on the same topics that you care about and cover. Does anyone strike you? Does anyone have the passion and charisma you're looking for? LinkedIn is another option. You can use advanced search criteria to look for 1st, 2nd, and 3rd connections with certain keywords in their profiles. Finally, I'd ask 10 close friends if they can make any enthusiastic recommendations. Once you've got your shortlist in place, I'd start reaching out to people one by one, and invite each person to lunch, your treat. If anyone starts to feel like a good fit, find a small, short-term project to collaborate on. Let things grow naturally from there, and don't be too quick to hope into business bed together. Hope this helps! Austin


Answered 9 years ago

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