Questions

Hey everyone, I'm a software developer and have been leading the development of an application which revolves around child behavioral tracking and pattern detection. Aside from picking a name for our new application and securing the domain we've been focused solely on prototyping the first version of the application. It involves quite a bit of data visualization challenges so we were eager to roll our sleeves up and start coding. The initial progress has been great, our technology stack is defined and our initial prototype is extremely elegant under the hood but we are currently at somewhat of a standstill. Having worked at agencies for the majority of my career I've been somewhat spoiled in that by the time I'm writing code everything from the branding to the personas, use cases, and wire-framing has been completed. We skipped all of that due to sheer idiocy on my part or extreme excitement for what we want to achieve, not sure which, probably both :o) My question is having jumped way ahead into the software development lifecycle, should we continue to sprint along until we get a MVP that we know we wont be happy with fairly soon or reign it in and enlist the help of both a UX and UI design resource and not worry so much about when the app can launch? Thanks in advance for any advice! -Mike Ellan

In my option, before UX and UI you need that marketing research and branding partner to do those items you mentioned. Your marketing head should have all that laid out so they can then guide your UX and UI designers on how to do their job.


Answered 9 years ago

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