Questions

The landing page for my social club is starting to see a sizable uptick in responses some of which I believe to be from referrals from other customers. I'd like to be able to create an incentive for referring friends and track the success of that incentive.

Hello!

Referrer links are a good way to go (and very common) but there is a "cleaner" way to do it if your friends have websites...

Google Analytics has something called Attribution Modeling that you can use to track where each conversion (or sale) actually comes from.

You can decide to set it up for "last interaction", "first interaction", etc depending on your particular model.

This means that either the first or last person to refer your client gets the credit.

It is worth checking out and it's free!

Let me know if it works out.


Answered 9 years ago

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