The target client is corporate -- marketing teams, executive teams, HR teams. The lecturer has plenty of accolades but his past success has been seminars for creative writers. The business storytelling seminar is new.

I would start with creating a landing page that are talking directly to the target group. Get the lecturer to record a video talking to them and teasing the what they would learn.

Then I would use Facebook and LinkedIN ads targeting my dream customers. And of course a/b test all the way.

Answered 4 years ago

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