Answer by Michael Pirone: What creative process should I use to make a killer explainer video that clearly conveys the need for our product? And who should I get to make it?

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What creative process should I use to make a killer explainer video that clearly conveys the need for our product? And who should I get to make it?

My company, www.ptengine.com, has a good web analytics/heatmap app that is currently desktop browser-only. The problem is, so what? There are dozens maybe more offerings out there. Their advantage is ease of use, affordability, and objectively the best heatmaps in the market. I'm trying to figure out how to make these videos and convey the values very clearly, because most people don't think much about analytics. The general attitude is, "I have Google Analytics, which is free, and it's Google, so it must be the best right?" *facepalm*

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Michael Pirone Co-Founder and Director at Vidico

I'm one of the creative directors at Vidico (https://vidico.com/) — if you don't have animation skills in-house, the main area we see founders/marketers contributing is in the scripting and messaging of the video. I'd use an agency for the rest.

The reason being is that creating a video is super time consuming.

Not only that, but if you spend the time, it won't always result in a very unique or differentiated video.

If you don't opt for 2D animation and you're just getting started, the quickest way to get a good result is to use Loom to record your product with a solid 60-sec pitch of you speaking to camera in good lighting.

It's this kind of video production that can be a huge time-saver for any kind of startups who are pre-seed.

Answered 3 years ago