I started working at a niche SaaS market 2 weeks ago (software is being sold to big corporations already for more than 20 years with high customer retention). All competitors including my company are doing the same digital marketing strategies (bet on same keywords, produce same webinars, whitepapers, testimonials, and the websites all look the same). The audience is older and don't respond to social media. Also, both the company and audience are conservative with a long sales cycle (1 year) and it's done through sales. I'm responsible for generating leads and improving website conversions. We are using a good marketing automation software. Competitive keywords don't generate qualified leads and competitors have 3x the money to invest. I'm thinking on trying long-tail keywords and building nice looking landing pages to match them, thoughts ? I'm not sure what will produce the fastest results. It seems that this type of software is sold through RFP process. Any other suggestions? I also though about using industry specific "mini apps" such as calculators or free online courses, but I need to produce results faster.
Here is a small marketing tip for you if you want to get quality leads:
Define your Audience: Who is your audience? What is their job title? Which region?
Lets take for example: I want to target HR manager to sell them my HR Platform:
Here are my plan:
Scrap First/Last Name/Company name from LInkedin.
Scrap HR Database (indeed.com, monster) for HR Emails.
Extract Profiles ID of all users who liked a HR Application.
Partner with an HR blog to install my Cookie Remarketing.
------
What you do with all this data?
All the scrapping data which you collected, you will upload it to Adroll, Facebook, Twitter.....
This way, you target all your potential clients. Doing this way, your CPL will cost around 25$ and you will have 300% more revenue.
Old marketing technics don't work, marketing is evolving, so marketing strategies are evolving.
This is just a tip, you will have to research for your self or we can schedule a call and provide more guidance.
Answered 9 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in