I've built a few lists of highly relevant keywords to my business, and I'm planning to mix a good share of them with one another, and create an individual ad group for each keyword term. Then I'll assign each ad group 2 match types: broad modified and exact, so that I could measure which type converts better. • What are your thoughts on this strategy? • What are the pros and cons? • It's a bit mind boggling, but I think I'd have to set a lot of negatives from one another so that ads don't compete with one another? Or can I get by with ads competing with one another? • What are good starting bids with this strategy? • What is a recommended monthly budget?
You actually can't do it because limit of ad groups per campaign is 20k. But in general, I also practice this approach with up to 10 keywords per ad group and for the successful ones even one keyword per ad group.
One of the pros are more focused ads for each of the keywords, providing better targeting. Cons are of course headache with managing that much ad groups and problems with quality rank within a campaign. And yes, of course you would need to set negatives for each of them against all the other ones.
Bids and budget are not a universal rule; they depend on the industry, targeted country, etc.
For a follow up and more detailed analysis, feel free to schedule a consultation.
Answered 9 years ago
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