Hey Clarity- I'm a business intelligence consultant, on a mission to help executives leverage their data to really work for them, and I'm at a crossroads. I've been working with a client, and I've given them their data in a way that's easy to ask questions, I've enriched it, by doing the grunt work for them ( segmentation, calculations, ratings, etc). They are really loving it! They have Tableau now, and every report they make looks like Excel. I was talking to them about trying out visualization, and they laughed and said that it's fluff. Thinking about it made me wonder.... Do decision makers really use visualized data to make decisions, or is it really just another buzz word? Thanks so much for any insight.
It is completely dependant on the recipient. While one customer might dismiss visuals and charts, others get too overwhelmed with raw data in an excel type format.
Best practice is to make the possibility of both available and let the user decide.
Ideally users can choose between self serve (dashboard style) and receiving reports by email (or both) and in the format (data or visual) they prefer.
Even with multiple users this can be easily tracked and managed with the right delivery tools.
Answered 9 years ago
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