Our product, HOT GIRLS PEARLS, is jewelry designed to keep women cool through hot flashes, for any reason they happen. We are totally redoing our website now, but want to make everything right as well as draw traffic. This is not a software or tech company, so it's difficult to find advice outside of that world.
Getting the right people to site it one thing, getting the right people who will CONVERT is another. I'd advise using Facebook for this demographic but making sure you funnel these women into an email marketing funnel where you educate and follow up with them based on behaviour. This combination of FACEBOOK and EMAIL kicks conversion ass!