For example, Alexa shows global ranking, US ranking, how much time users spend on site etc. Is these data actionable for the entrepreneur? What are other tools you use?
Depending on the sector, there will be free reports available from various consulting companies analyzing the various opportunities.
This is an excellent data which can be actionable as you are basing your projections on the widely acknowledged data by investors and on a good research done by a firm specializing in the industry in which you want to enter.
By making your case based on these reports makes your pitch stronger and you come across as a person who has done your primary research well to your investor.
If you want to check up some specific examples on how to use these, I am glad to go over in detail over a call.