There is more than one way to approach fundraising and to get noticed by those with the capital you need to get to the next level. Even the best funded and hyper-successful billion-dollar start-ups have been engaging in more fundraising rounds than ever before. Luxury Fashion brand Start-up can attract Investors in the following ways:
1. Online Fundraising Platforms
The past five years have given birth to virtually countless online fundraising platforms. They have become highly popular with sophisticated and accredited individual investors, angels, and even banks and funds looking for new ways to deploy capital. Even if you do not use online platforms to raise all the money you want, they can be powerful for getting noticed.
2. Social Media
Social media can be your best friend as a lean start-up or solo entrepreneur looking to test the market, gain traction, and attract investors. If you can get the social profile handles of well-fitting investors, it might only take one great message to connect with the capital your start-up needs. If this sounds like a fit for you, check out this Forbes article with the LinkedIn contact information for the top 50 angel investors based on investment volume. In the event you need VCs you can always go to Crunchbase and research for those investors that are actively investing in your industry. LinkedIn for cold messages or to seek quality introductions to pass the social proof with guarded investors such as Venture Capital investors. Simple emails have proven to be able to get the attention of notable angel investors and VCs.
3. Apply to Accelerators
Popular start-up accelerator programs always have an open invitation for applications from serious entrepreneurs. If accepted, you will likely get a modest check to keep developing your work, as well as introductions to other investors, business advice and help in staging future fundraising rounds. This is when the start-ups attending the program pitch to a crowd of investors.
4. Start Sharing Your Product
Fundraising and growth needs to be strategic to be successful. Yet far too many entrepreneurs and start-ups are not focusing enough on just getting their product or service out there in the hands of customers, influencers, and in turn, in front of investors. When you do, you can achieve better terms, from better investors.