When trying to improve your overall customer reach, it is important to increase the efficiency of individual marketing channels to determine which efforts will give you a higher ROI. When you are trying to improve the customer reach of a specific campaign, your email should be the first place to focus on. When starting a business, many business owners have a hard time narrowing down their target market. It increases your customer reach since there are more potential customers, and acts as a safeguard against loses when one of the markets decreases in profitability. While having multiple audiences for your businesses is very profitable and efficient, you can have an extremely hard time nurturing relationships with both audiences on the same platform. With promotional products drawing as many as 500% more referrals from satisfied customers than an appeal letter alone, offering your current customers a promotional product might be all you need to double, triple or even quadruple your current customer reach. While reading multiple posts on increasing customer reach might give you lots of insights into the topic, nothing produces more results than action. If you want to get the maximum benefit from these seven marketing hacks, take the first step towards more customer reach by choosing one of the techniques and implementing it in your business today.
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