If the goal of getting your products in the hands of celebrities or on TV shows is to generate awareness of those products there may be other much more cost effective marketing approaches to reach your audience. If its your dream to work with Hollywood types then you need to be prepared to try several different approaches. We have had the most success in this arena by finding a surrogate to the personality. Their trainer, their PA, their chef, their driver etc. Get them excited about your product and they will tell their Hollywood connections. Our experience is that it can be a long, expensive and demoralizing road before one hits. Good luck. We can help you identify the right folks to target should you want some help.