Questions

Planning on dropping off a cookie platter to a few local business to pass out to the employees and leaving a note that I will be back tomorrow to take orders. Was also going to include a link to a youtube video that introduces the cooking staff and our kitchen so people feel comfortable with the product. Which if any of this idea is good business practice and what should be adjusted.

I LOVE your entrepreneurial spirit! And your choice to integrate online and offline venues is particularly insightful and refreshing to see.

Your question seems to have 2 parts:
1. Will my current approach work (i.e. be viable)?
and
2. If not what should I change to help make it viable?

For part 1 - will it work? - The answer is... You're going to have to try it and find out.

The reality of ANY business plan is that there is no way to predict with absolute certainty what the outcome will be.

If there was a way to predict outcomes - there would be no "failures".

Consider that over 80% of all product launches fail (within the first several months of launch). This includes companies with resources that have very large financial resources backing them and very smart and experienced people in their marketing department.

That said there are definitely strategies that you can build that may be able to improve your probability of success.

Which leads us to part 2 - what can you adjust?

And the answer is... It depends on what you are trying to accomplish.

Specifically what are your business goals?

There is no way anyone can develop a strategy without knowing what your goals are.

Here are some things to consider:

1. What are your big picture Business Goals?
How much revenue do you need to generate to create an acceptable profit? In other words - how many platters do you have to sell and at what target price per platter to cover all of your costs and generate a collective profit such that the effort is worth taking?

2. For how long will you be doing this? Is this a short term (i.e. holiday season only) business? Or are you launching a year-round cookie platter business? Your goal might be to launch an all out 16+ hour per day 7 days per week effort for several weeks... In which case the strategy would be built on these criteria. For long term goals the strategy might be completely different (i.e. you may wish to build a list so you can make ongoing offers to your customers).

Once you have a better understanding of what you are trying to accomplish - you'll have a much easier time developing a high-probability-of-success strategy.

If you'd like some assistance developing your plan - let's talk.

In any case I wish you massive success!!
Cheers,
David


Answered 5 years ago

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