Questions

A name is an achor. It gets stronger as the time passes as your brand equity grows. The decision "rename!" is imperative only when it becomes an objective imperative. Otherwise, there are several ways to overcomes minor issues. There is no general rule, each case is a case. Please let me know more about your name and business reasons to rename. I will be more than happy to help you Marco Rezende


Answered 9 years ago

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