I am one of about 200 holistic health professionals worldwide that practice a cutting-edge technique called Morphogenic Field Technique that applies quantum principles to human biology to develop custom nutritional and herbal protocols for individuals quickly and cost-effectively. There is a good book on the topic .. but many do not read. I am considering starting a podcast that will regularly communicate about MFT ... and am open to other possibilities as well. If I can put together a viable plan, I may be able to crowdsource some funding from the other health professionals. Open to great ideas. http://smile.amazon.com/Bugs-Brain-Poison-Plate-Signature-ebook/dp/B00954X6J4/ref=tmm_kin_swatch_0?_encoding=UTF8&sr=1-1&qid=1411486148
I have experience at building companies in spaces where our innovation was not 1) widely understood, and 2) actively sought by the prospects (i.e., we had to create the market for it).
Podcasting and putting out some educational materials is a great start, which obviously doubles as lead generation for you if done well. Rule of thumb is to make sure that 80-90% of the time you're just putting out good info and not expressly soliciting business.
The other important undertaking before you is to distill your value proposition to a point where people DO understand how it works without a lot of education. This will take a lot of trial and error, but how well you can translate the technical aspects of your field into something that can be well-understood by the mass market will be a key success factor for you.
Which are you more likely to buy: "fused deposition modeling technology," or a "3D Printer?" Find the parallel for your field and it will add serious rocket fuel to all of your marketing and education efforts.