Questions

Launching 19thHoleSwag.com in the coming weeks, a members only flash sale company that offers wholesale prices for designer brand golf styles, and am looking for the most effective ways to introduce the business to people and get more members to sign up.

Ideally, you'll have a short writeup that captivates attention ... placed on a full page lander that

(1) captures email addresses from interested golfers,

(2) encourages people to spread the word on social media right away,

(3) invites some immediate small purchase or commitment. That way the product itself gets its foot in the door and serves as a reminder of your brand at home.

Once you have a landing page that convinces and converts, the question then becomes how to attract relevant, high-volume traffic to that landing page.

You'll need to pay for advertising. In my opinion, SEM in high-competition search verticals would be the wrong way to go. I say that because SEM converts best when the results match someone's preconceptions of what they're looking for -- and not for introducing a novel idea. Someone looking to purchase clubs may not be in the right frame of mind to SIGN UP for a club.

Facebook advertising might fare better than AdWords if you can home in on the golfing demographic. Concentrate on low-CPC search verticals if you're going to use SEM. Or, better yet, woo some golf bloggers. Craft an affiliate program. Find sites where golfers congregate. While they're reading about a golf course, I imagine they're in the mood to discover something new and have a moment to look at your offering.

Mainly what I do is naming, branding, and domain consultation. But I'm toying with the idea of offering short-form copy writing services -- not articles but small, functional, branded wording. Think ad copy and landing-page text. So if that's of any interest to you, we can talk about it. If not, good luck!


Answered 5 years ago

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