Answer by Rob Woodbridge: We're a new photo messaging app and plan to send out a press release soon. Do you suggest we keep it niche/local region or broad to the US and int'l?

Questions

We're a new photo messaging app and plan to send out a press release soon. Do you suggest we keep it niche/local region or broad to the US and int'l?

We're only on iOS at the moment, building for android, and soft launched a few weeks ago.

Press releases are a good start...but not really a full launch strategy. It takes a bit more coordination and intent. This link (http://untether.tv/2014/pr-mobile-application-cheap/) is to a video that highlights a few concepts on how to launch right with PR and this link (http://untether.tv/category/mobile-app-minute/) has 20 other similar episdes on how to launch and market your mobile app.

Hopefully these help! Good luck.

Rob

Answered 9 years ago