Can I take an passive role in a business - I want to found a startup but don't want to do the interviewing. My passion is idea generation...Do I have to start a company myself or are there other alternatives to realizing these ideas.

I understand what you're asking because those exact words came out of my mouth once or twice in my career.

First of all: Never say or write this again. While I'm sympathetic, 99 percent of the people who hear or read you will dismiss you as lazy. Your ideas are only as good as the admiration and respect people have for you and if you want those ideas to go far, you'll need many strangers to trust you immediately. Your hard work and track record of success is what builds that trust.

One fact you must face: If you want to be the "Chief Idea Officer," you must accept the role of chief salesperson. Idea people are only valuable when they can convey their ideas and persuade others to join in making the reality. You will have to sell your ideas to your colleagues, employees, and vendors. You will have to sell your ideas to your clients. You must be the person who learns to speak, tell stories, and teach better than anyone else on the team. This is valuable stuff that most people are afraid to do. If you're afraid to do it, that's OK as long as you are more courageous than afraid.

My advice: 1. Make a commitment to be that rare combination of inventor and salesperson. 2. Find partners for your start-up, people who complement you. 3. Invest in education, networking, and training to become a master at making amazing ideas and selling them to friends and strangers alike.

I'd be happy to visit with you some more about this over the phone. More details would certainly help my answer.

May your vision become a reality! Make it so!

Answered 7 years ago

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