We're a short story competition > http://mashstories.com < with a podcast. All the shortlisted stories are read by professional narrators and broadcast as individual episodes > http://mashstories.com/podcast/ < Each episode is 3-5 minutes long. There are no genre restrictions. Although our podcast audience has been growing, it's been a rather gradual growth. We wonder how we can get bigger exposure. Thank you for your answer in advance. P.S. We're a on-profit platform consisting of volunteers, so big advertising budgets are not for us.
1. Connect and engage with listeners by making them a part of your show.
2. Have a strong CTA (call to action) at the end of every episode.
3. Make sure social media is part of your marketing strategy and only master one at a time (the one where your audience hangs out).
4. Outsource and delegate as much of the post production process as possible so you can focus on making killer content.