Pre-revenue, what metrics did you use to know that you are not starting an illusion? At what point did you decide to go to production/crowdfund/raise money etc.?
You should not scale until you reach product market fit. You should not scale unless of your cost of acquisition is greatly below your lifetime value of customer. You need to know how to run profitably small before you scale big.
That being said a good benchmark is don't scale until 40% of your users would pay rather than lose your solution.
Answered 9 years ago
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