Pre-revenue, what metrics did you use to know that you are not starting an illusion? At what point did you decide to go to production/crowdfund/raise money etc.?
When the cost to acquire each additional paid user:
-is less than the prior user you are in viral growth.
-is equal to the prior user you are growing.
-is more that the prior user than you are starting to reach maturity (but possibly not there yet).
-is equal to what you are willing to pay then you are at maturity.
-is greater than what you are willing to pay then you are in decline.
Define your potential customer segment and ask them (Would they purchase your product at $X? How many/often would you purchase? Etc.). You can do a statistically significant, +/- 4+%, marketing research survey for about $500 at SurveyMonkey.com.
The survey results should help to answer your other questions.
Cheers and good luck!
Answered 10 years ago
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