I have an online platform designed for use by baby booms & senior citizens. However since (I think?) they don't typically spend as much time online as the younger generations, then how or where can I go to effectively market to this audience online? Offline marketing suggestions are less relevant at this time, but always valued/appreciated!
An innovative way to reach boomers and gen Xers is to collaborate with builders of Active Living (50+) communities. Host modest events at community launches and sign up many participants at a time in a fun atmosphere. Facebook is the retirement community of social media, so hosting a group and page that explains your product/ service should be implemented.