Questions

I have an online platform designed for use by baby booms & senior citizens. However since (I think?) they don't typically spend as much time online as the younger generations, then how or where can I go to effectively market to this audience online? Offline marketing suggestions are less relevant at this time, but always valued/appreciated!

An innovative way to reach boomers and gen Xers is to collaborate with builders of Active Living (50+) communities. Host modest events at community launches and sign up many participants at a time in a fun atmosphere. Facebook is the retirement community of social media, so hosting a group and page that explains your product/ service should be implemented.


Answered 2 years ago

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