I'm looking to get clarity on the bounds of copyright law as it relates to a coaching methodology and fair use. I understand that "an idea is not copyrightable only the expression of that idea is." For example, if I come up with a coaching formula (y = mx + b) as it relates to personal development. Does my formula fall under the protection of "expression of an idea"? Similarly, what about ancillary terms that I also espouse as part of my coaching method that are fairly unique (ie: "Multi-Track Metrics" or "Minimum Viable Increment") -- are these protected as well? Thanks!
I can't speak to the IP issues here but I can tell you that the best "defense" for any form of IP is a strong "offense." In this particular case, what I mean is that the brand by which people are certified or even trained here matters far more than the materials themselves.
The idea that any coaching or personal development business should focus on protecting it's IP as it pertains to methodology is one only likely to be promoted as a good idea by IP lawyers.
Your time and attention is likely far better served by building outside credibility for you and this emerging concept. Client testimonials, other expert opinions, and spreading the message of the effectiveness of your program will result in a more defensible business.
Happy to talk through this in more detail in a call.
Answered 10 years ago
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