We want to create custom audiences to market real estate listings to so the more we do, the bigger the audience gets. Do you think this is a good use of marketing $$$ vs. sending that traffic to a real estate related opt-in to do the marketing in email format?
Personally I'd stick to optin pages and not listing pages unless you're marketing investment property. But that's "from the hip", the only way to know is to test.
Answered 8 years ago