We want to create custom audiences to market real estate listings to so the more we do, the bigger the audience gets. Do you think this is a good use of marketing $$$ vs. sending that traffic to a real estate related opt-in to do the marketing in email format?
Absolutely, that doesn't negate the necessity for opt-in and email marketing. Facebook ads extend the funnel. I have worked with real estate Agents this way and found it effective. Please let me know if you need any assistance and would like to arrange an online meeting to review.
Answered 10 years ago
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