We seek to understand the major differences in those operating models for our online platform startup. We are looking to see what would be the benefits or obstacles in terms of governance, revenue models, scalability and risk with a online collaboration platform model.
Before you weigh the pros and cons of different platforms structures it's important to think about who your customers are and how you want the business to grow.
I help companies find their most profitable customers and have worked with pre-revenue to high-growth $70M+ companies in the SaaS, consumer products and professional service spaces. We usually start our work by aligning around what the vision for the company is asking questions like "Where do we want to be in 3 years? Why?"
From there we think about how customers will encounter and use the product, asking:
- "Is it a business where relationships and high company involvement is needed after a sale is made?" A centralised business model is a good fit (more quality control).
- "Are we a service based business seeking to minimize risk while expanding?" Then a franchise model is better.
A business model/structure tumbles out having clear answers to these questions. One business structure is not inherently better than another. You're just picking the structure that best facilitates your business goals. Don't hesitate to contact me if you'd like to discuss your potential business model in more detail.