Questions

I'm just looking for some advice as to the best way to start a coaching program for medical professionals. Do I start blogging, offer free webinars, advice and then try to upsell to the program or just start with the program as the up front offering and see if it sells before I invest time into blogging etc?

in my opinion the quickest way to see if your offering/service/product is worth investing time, money and energy is the strategy below :

1. define your WHY, WHAT, WHO of your business
2. Define Problem – Solution – Benefit Statement: aka your Elevator Pitch or CORE Message ( I help
(who – your target audience)____________accomplish/do (what–problem)________ so they can _____ (benefit/results)

3. then discover you niche

Describe Your Ideal Client
 How will you serve them
 What will your client gain
 Who Are Your Market Leaders / Potential Partners
 Define Your Core Message
 Define your Business Vision Statement
 Define your Business Mission Statement

4. Create a structured plan to maximizing your profits online ( Day 10-15 )

Understand the entire process and strategize the steps along the way
create framework of your business
how will you serve your ideal customers?
attract and grow audience with engaging content and messaging
promote your message to the world and sell your heart out
how can you serve more and stay true to your vision?

5. Market Test / First Offer Planning ( Day 15 - 25 )
 Isolate your ideal client (Who you will serve?)
 Isolate the Pain, Problem (Where they are at)
 Identify their dream goals (Where you will move them to)
 Identify the Solution (How will you serve them? What do they get?)
 Create your Product “Core Message”
 Verify demand (Research Google, Amazon, Clickbank, Forums / Groups)
 Decide your Product Delivery Strategy (choose 1 from each list)
service
live webinars/ teseminar series
verify demand ( google, amazon, webinar series etc )
Decide your Marketing Strategy
sell a paid webinar(s)
free webinar as sales strategy
sales funnel ( optin offer, to sales strategy )
Outline the Product Content
 Strategize Potential Upsell Plan (coaching, services, info product etc.)

6. A. Product Creation Foundation ( Day 25-30 )

 Choose Email Database Software
 Choose Webpage Creation Software
 Choose Product Delivery / Shopping Cart Software
 Choose Webinar Software

6a. paid webinar formula ( day 30-50 )

 Outline the product (webinar) content
 Create the Paid Webinar Registration Page
 Create the Order Form page
 Payment Integration
 Create the Product Delivery

6b. free webinar formula ( day 30-50 )

Create the Free Webinar Outline
 Create the Webinar Registration Page
 Create the Webinar Thank You Page
 Write the pre-webinar emails
 Write the post-webinar emails
 Create the Sales Page (optional)
 Create the Order Page
 Payment Integration
 Create the optional upsell page(s)
 Product Delivery
create the secure delivery website
 Post Delivery (optional)
create evergreen product

6c. sales funnel formula ( day 30-50 )

Strategize the Sales Funnel outline
 Create the Opt In Page
 Create the Thank You Page
 Create the Delivery Page
 Create the Sales Page
 Create the Order Page
 Payment Integration
 Create the optional Upsell Page
 Create the secure product delivery website

7. marketing ( day 50-60 )

Strategize marketing plan tutorial
 Leverage existing network strategy
 Choose primary marketing method
 Create promotional marketing material / ads / copy
 Set up Facebook Ads
 Execute email marketing campaign

This is process that i have been developed for some of my talented clients with success.

i think you can get some value from it.

If you would like me to help you implement this plan going forward, don't hesitate to contact me.

Good Luck!!


Answered 10 years ago

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