I've heard generally that Costco's shoppers tend to be more affluent and skew toward business owners. What are some more specific demographic details on Costco's shoppers? What about other wholesale clubs?
Think Al Bundy. Use him as your demographic, you will not go to far off track. No insults intended, but you need to have a physical character that represents your target audience. If you can't find one, make one up. But you can usually find one on TV.
Don't stop taking massive action.
Best of Luck,
Michael T. Irvin
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Copywriting, Startups, Internet Entrepreneur, Online Marketing, Making Money