There are still countless opportunities! We live in an exciting era. As humans, we still want to connect and share our experiences, meet new people, and deepen our relationship with those already in our circles.
We must balance our privacy (which is unique to both users and publishers), as well as our desire to be accepted and approved of.
Marketing will continue to become more personal. Brands must adapt a scalable 1:1 marketing strategy and consumers' needs will continue to evolve.
These are real human needs and, as a result, creates limitless opportunities for technology and online marketing to connect.