I just started a new business, the product is relatively new in my industry and requires a shift in thinking/behaviour. I find that I spend a lot time educating potential clients about the benefits. Can you recommend some effective strategies to help me attract prospecting clients without spending a ton of money? If you had to pick, which do you think is the most effective at building leads: 1) Face-to-face networking at conference/trade shows, or 2) Print marketing in trade magazine? PS. I do a fair amount of social/online marketing already.
I have a different approach that will give you a more sustainable growth trajectory. You should go with an inbound marketing strategy instead.
1) Get creative with your content marketing to educate your target market on the problems. By creating the awareness, your target market will then look for solutions. Since you were the one who first educated them, you'll have the first impression with them with this new line of thinking.
2) Create a mini product offering that solves one aspect of the problem. Having a narrow focus gives you a pointed problem and solution that is begging for press and traction. Freckle and Boomerang created mini products that solved a related customer problem in a fun and creative way.
I would be happy to share more examples and insights of innovative ways to approach this problem. I've been in this boat before and heavily researched the issue.
Answered 10 years ago
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