I plan to bootstrap and keep my company private with no plans on selling. What's an alternative to equity based compensation that recruits, motivates and retains employees? Should we increase benefits?
For myself, I'm always looking at the total package. What's the work/life balance like? How much does the company culture fit what I'm looking for? Etc. When you consider factors like this, you realize there are ways to make a job more attractive without offering a higher salary or more equity. Examples: 1) A MacBook Pro 2) A home-office snack budget each month 3) A book budget for continuing education Etc. All of these small things add up eventually to create a total value that in the end costs less for an employer but is more attractive to a prospective employee. If you need examples, Buffer does a great job offering extra perks which you can see here: http://jobs.bufferapp.com/