Gut feelings are sometimes right and sometimes wrong. Personally, I prefer to make decisions based on data rather than feelings, because this drastically reduces the risk of making a wrong decision. However, the harsh reality is that many times in business person has to make a decision without having access to all the facts. So it is important to be able to develop the ability to get in touch with your intuition, and build your confidence in using it. Ultimately, the real trick behind making any decision is to find ways to minimize the risk if you make the wrong one. This applies to whether you use your gut feeling or not.