There are a great deal of opportunities when it comes to e-commerce. The level of opportunity depends on your geography and service.

The key to success, with an e-commerce portal, is to stand out above your competitors. To do this, you need to first outline the personality (brand) of your company and form the culture around it. People want to do business with companies they know, like, and trust. You have to convey your passion and authority for your products or services in order to success in e-commerce.

For example, I have a number of e-commerce shops that sell gift items. One of my most successful is centered around a specific dog breed. I not only have this breed as my dogs but I offer advice to my customers as well. My customers not only can tell that I stand by my products but that I "get" them and know first-hand what it's like living with this specific breed.

If I didn't have that passion and personality, this specific shop would never have become successful.

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