Questions

Very promising ecommerce startup at a pivotal growth potential with sound potential. They just raised some seed funding and I am considering coming on full-time as their 5th(ish?) employee to head up marketing/PR/brand efforts. The salary is very low but I am comfortable with it if there is some other long term vested incentives available. What equity share or other compensation structure would be appropriate here so it would be in the best interest of both myself and the company ?

If the Company raised 750,000 or more at a valuation of 4,000,000 or greater, than 0.5 to 1%, vesting over 3-4 years would be fair compensation. As Dan suggests, it's important to know what the Company's plans are and how they intent to grow the business, particularly what they think they'll need to raise a Series A. I'm happy to do a call to give you some independent assessment as to whether their plans to get to the next round appear credible.


Answered 10 years ago

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