Questions

Hello, I created DrivingTests101.com, a free driving test prep website. It offers rule and sign, multiple choice questions to help you pass your written driving tests - 279 tests covering every vehicle type and state/province spanning 11 countries. We monetize via ads (Google AdSense/Admob). Our mobile apps gets 50k downloads/month, but our website only gets 10k UV/month, whereas competing websites (DriversPrep.com and Driving-Tests.org) that only focus on the US market get 500k UV/month, or 50x the traffic we get! I know our content is good because of our successful apps, but we are not driving traffic to the website. How can I meaningfully increase traffic? Improve SEO? Obtain links from media? Thank you, Brian

You don't seem to have any customer engagement and informative work beyond the 10 articles I see on the site.

If you are getting 10k UV already, you need to only combine content and email marketing to increase the visits, but if you really want to grow to 500K UV or more, you will need to do a lot of activities, repeatedly for about 6-9 months..

Then there are other things you can do.which will result in more downloads or purchases for you. (You should not assume that traffic means business, there are other methods such as Performance driven marketing, which is something you can easily qualify for...)

Anyhow, if you just need traffic and links, here is a brief summary list of things you can do and it will generate traffic, will not be flagged or getting booted by Google for any algo changes...:

Since Content is the KING, we will focus on content driven marketing, here is a rough layout of the activities:

1. Set a Regular Writing Schedule
2. Create a Free Giveaway Worth Wanting (but it should get you subscribers)
3. Create Your Social Media Accounts
4. Join Quora
5. Leverage Rich Snippets & Google Authorship
6. Interlink Your Posts
7. Leverage Your Expertise, do some presentations and publish them on slideshare and such places
8. Get a good Guest Blog done
9. Blog Commenting is important, but only so so... Forum Commenting will help you build up your online reputation
10. Expanding on Social Profiles, Advertising on Facebook, Marketing on LinkedIn, Google+
Pinterest (do checkout tools like hootsuite.com)
11. Create an Infographic, Gifographic at least 1 in a month, this is sure to get you good places and backlinks
12. Look for Interview Opportunities, yup, some PR and Help A Reporter Out (http://www.helpareporter.com/) they need stories & you can provide them, if any... will be fantastic.
13. Don’t Neglect Local SEO
14. Creating Animated & Whiteboard Explainer Videos (cost about 15$ on payperhour type sites)
15. Using Zemanta, a “Content Discovery Network”
16. The Power of Retargeting - yes, check out sites like http://www.adroll.com/ http://www.ebayenterprise.com/marketing_solutions/display_retargeting/ http://www.chango.com/solutions & https://retargeter.com
17. Syndicate your content, case studies through Outbrain.com type sites, that will show your quality posting in probably all top media sites.

Hope this helps.

Ravi VC


Answered 6 years ago

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