I am having trouble clearly defining an avatar for prospects who may require branding and strategic web design. I cannot figure out how to find their pain points or their needs, as I haven't offered services to this market as yet. The trouble is defining who is actively looking and where I can find them, and then to understand them, and how broad or narrow I should define them.
There is a lot of competitions out there in your industry. You must clearly determine how you should position your company/services. Start small and not try to be too complex in the things you offer, When you talk to or network with others, just make one or two things very clear. People cannot remember a lot of things you tell them but if you focus on a few things, they will seem to remember those. Remember less is more.
Answered 10 years ago
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