My current strength is clothing. I have access to almost every brand here and I already stock most of the brands merchandise at a great price (I have physical outlets). 1. Amazon style where all the brands go together without any brand image and I market the site as a whole. 2. Gilt style where all the brands go together without any brand image and I market the site as a whole. 3. A mixture of a mother site outlet.com and sub websites of lets say outletskate.com outletmenfashion.com outletwomenfashion.com outletsurf.com, where I offer brand image on each website, news, a blog, media, etc. In this model, i can market to specific niches in facebook, google, etc, and then i try to do cross sales between websites, and I choose a name (example outlet) and several subnames (surf [outlet+surf=outletsurf]). Is the last option is more friendly to marketing? Is the last option (if well developed) going to create a regular visit from the customer because of the media, news, blog, etc? Is the last option going to create a deeper connection with the customer because the skater will feel he/she is buying from a skate shop? I want to keep adding different themes and products (deco, autoparts, etc etc) ultimatelly having a site where you can find everything (outlet.com) and all the different sub sites (outletdeco.com outletsurf.com etc) each of the sub sites with a different brand image, but all referencing the "mother site".
I would think #3 is the hardest to execute and takes the longest time. Amazon will be quick and reach to a larger audience instantly. I'll combine #1 and #3.
Answered 10 years ago
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