We are developing our social and gamification strategy for our next release and we want to track Analytics of each shared link with click through rates. What are the link shorteners we should be utilizing? We have two kinds of links one will be a sharing of a level attained by drinking water in our app, a second is an "activate your health" share which may be shared from your health dashboard with our demographic's top 3 social networks or emailed specifically to "at risk " for diabetes loved ones.
We're using Hootsuite's shortener and you can apply your own custom domain to it as well. Additionally, Hootsuite has analytics tracking built into their publishing tool which is quite helpful. Hootsuite also offers an API to shorten links outside of their publishing tool.