Questions

We are developing our social and gamification strategy for our next release and we want to track Analytics of each shared link with click through rates. What are the link shorteners we should be utilizing? We have two kinds of links one will be a sharing of a level attained by drinking water in our app, a second is an "activate your health" share which may be shared from your health dashboard with our demographic's top 3 social networks or emailed specifically to "at risk " for diabetes loved ones.

As everyone has stated, we use a custom bit.ly (http://rckstr.us/) as well as GaggleAMP.com (which provides advanced tracking and will tie to my Google Analytics to track performance). I also use ads.twitter.com to track raw performance of individual tweets.

A member of our Rockstar team, Steven Groves, co-author of The ROI of Social Media and a marketing measuring fiend, recommends additional reading from the respected publication TWN here: http://thenextweb.com/lifehacks/2013/10/08/want-to-create-your-own-url-shortener-heres-how-in-2013/

If you have further questions, you can reach me through Clarity.fm or on http://linkedin.com/in/loriruff or Steven Groves, ROI of Social Media: How to improve the return on your social marketing investment at http://www.socialmarketingconversations.com.


Answered 6 years ago

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