We are developing our social and gamification strategy for our next release and we want to track Analytics of each shared link with click through rates. What are the link shorteners we should be utilizing? We have two kinds of links one will be a sharing of a level attained by drinking water in our app, a second is an "activate your health" share which may be shared from your health dashboard with our demographic's top 3 social networks or emailed specifically to "at risk " for diabetes loved ones.
I'm a bitly fan as well as a custom campaign advocate. Track every link with where it is placed. This has been a game changer with clients. Easy Google Template to get you going. Essentially you can monitor which link is getting the best traction on which network. It's not just about focusing on the link but about which network works best for the link.